A little bit about my background. achievement. aspiration.

RODNY

MELLA

About me

My story really started with a paintbrush and a dream. I studied Fine Arts at the University of Santo Tomas with a major in Advertising, but life had a different path laid out for me. In the mid-90s, I landed a job as a game designer for a Japanese company, working on 3D titles for the very first PlayStation. It was a groundbreaking opportunity, especially in the Philippines at that time, and it opened my eyes to a whole new world where design, technology, and creativity all came together.

Almost three decades later, I’ve designed everything from toys to smart devices, collected eight hardware patents and one software patent, and today I serve as the Design Director at Fantem Technologies—where we build next-generation smart home products.

Throughout my journey, I’ve worn a lot of different hats: graphic artist, web developer, industrial designer, even a Formula car design collaborator (yes, that actually happened!). What ties it all together is my fascination with innovation and the way design helps us tell stories. Sketching ideas, prototyping concepts, or mentoring the next generation of creatives—it all fuels that same passion.

Design has never just been a job—it’s what keeps me curious and creative. I love every part of the process, whether it’s sketching that very first idea, fine-tuning details so it’s ready for production, or shaping a smooth user experience. There’s a real joy in watching an idea grow and turn into something people can actually use.

Some of my favorite projects range from Disney merchandise and e-commerce products, to Formula car chassis and cutting-edge smart home devices. Each one taught me something new—not just about design, but about problem-solving, teamwork, and how creativity can connect people. For me, the real reward isn’t just the finished work—it’s the process, the spark, and the joy of turning an idea into something real.

Patent Registered

Holds 8 hardware design patents related to home automation and 1 unique app functionality patent for intelligent lighting.

Years of Experience

Has spent over three decades building a dynamic design career, contributing to various creative industries across the globe.

Designs Manufactured

Brought thousands of designs to life, from concept to manufacturing, creating a wide range of products for major brands sold globally.

Patent Registered

Holds 8 hardware design patents related to home automation and 1 unique app functionality patent for intelligent lighting.

Years of Experience

Has spent over three decades building a dynamic design career, contributing to various creative industries across the globe.

Designs Manufactured

Brought thousands of designs to life, from concept to manufacturing, creating a wide range of products for major brands sold globally.

Area of Practice

Over the past 30 years, I have worked on a diverse array of projects, allowing me to gain extensive experience across various fields. Below are the areas I specialize in. My portfolio gallery showcases these works, so feel free to visit the portfolio page to explore. If you have any inquiries, please don’t hesitate to reach out!

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Product Development

I oversee the entire lifecycle of a product, from initial idea to market launch, ensuring it meets user needs and business goals.

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Conceptual Design

I create innovative concepts and visual representations that guide the overall design direction of projects, aligning with client objectives.

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Art Direction

I lead the visual style and imagery of projects, ensuring consistency and quality across all design elements and media.

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Prototyping

I develop functional prototypes to test and refine ideas, facilitating feedback and iteration before final production.

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Storyboarding

I create detailed storyboards that outline the narrative flow and visual sequences, serving as a blueprint for animations and videos.

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Corporate Branding

I design and implement cohesive branding strategies that effectively communicate a company's identity and values across all platforms.

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Product Development

I oversee the entire lifecycle of a product, from initial idea to market launch, ensuring it meets user needs and business goals.

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Prototyping

I develop functional prototypes to test and refine ideas, facilitating feedback and iteration before final production.

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Conceptual Design

I create innovative concepts and visual representations that guide the overall design direction of projects, aligning with client objectives.

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Art Direction

I lead the visual style and imagery of projects, ensuring consistency and quality across all design elements and media.

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Storyboarding

I create detailed storyboards that outline the narrative flow and visual sequences, serving as a blueprint for animations and videos.

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Corporate Branding

I design and implement cohesive branding strategies that effectively communicate a company's identity and values across all platforms.

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Team Management

I coordinate and lead multidisciplinary teams, fostering collaboration and ensuring projects are delivered on time and within budget.

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Game Development

A creative process where I design an interactive video games, blending art, technology, and storytelling to deliver engaging experiences.

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2D & 3D Animation

I produce engaging 2D and 3D animations that bring concepts to life, enhancing storytelling and user engagement.

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Web Development

I build and maintain responsive websites, ensuring functionality, aesthetics, and user experience are optimized.

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UI & UX Planning

I design intuitive user interfaces and experiences, focusing on usability and accessibility to enhance user satisfaction.

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Computer Rendering

I create high-quality visualizations and renderings, bringing designs and concepts to life with realistic details and effects.

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Game Development

A creative process where I design an interactive video games, blending art, technology, and storytelling to deliver engaging experiences.

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Team Management

I coordinate and lead multidisciplinary teams, fostering collaboration and ensuring projects are delivered on time and within budget.

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2D & 3D Animation

I produce engaging 2D and 3D animations that bring concepts to life, enhancing storytelling and user engagement.

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Web Development

I build and maintain responsive websites, ensuring functionality, aesthetics, and user experience are optimized.

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Rendering & Photography

I create high-quality visualizations and renderings, bringing designs and concepts to life with realistic details and effects.

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UI & UX Planning

I design intuitive user interfaces and experiences, focusing on usability and accessibility to enhance user satisfaction.